Our customers deserve the right to experience their own vision of optimization in all aspects of the framesets we sell them. By weighing our experience in production with your experience as a rider, this shouldn’t ever be an impossible goal.

If the goal was to sell somebody a bike, we would just make a bike the same way a factory would by trying to make a product that appeals to the most amount of people while costing the least amount of money in regards to the features offered. Two sets of bottle mounts, fender mounts, some cable guides and that’s about it. If you want a road bike, buy a road bike. If you want a touring bike, buy a touring bike. Right price, wrong colour. Right colour, wrong price. Hate everything? Better luck next year!

The gravel bike trend of the last few years has been a godsend for custom bicycles. No longer are customers limited to the aspirations of their discipline with roadies pursuing speed at the cost of comfort and touring bikes seeking comfort at the cost of a fast and nimble experience. The once exclusively road-going rider now has a multitude of choices in the terrains and types of roads they’d like creating new possibilities for what was once considered the least adventurous cadre in cycling. When a bike is made only to win races the technology needs to remain at the cutting edge lest you be left behind both figuratively and literally. The nice thing about a gravel bike is that like the ubiquitous “mountain bikes” of the 90s’ they aren’t limited to the terrain they’re labelled to tackle, and that specialization in one category doesn’t necessarily disqualify it from other styles of riding. You can keep you smooth tires, fenders and panniers for riding on the road and your knobby tires, seat post mounted mudguard and camelback for trail riding with neither making for a bike that’s worse in its contrasting potential pursuits. It’s a good road bike, a good offroad bike, a good touring bike, and a good weekend bike because at its core it is simply a good bike.

One of the unspoken truths of the custom bicycle industry is that the majority of customers do not buy one as a result of the need for custom geometry or strange body types. While those people do exist, 140-odd years of bicycle design has helped us arrive at a set of numbers and sizes that the vast majority of people are able to use with no physical inconvenience. Instead most customers in our market are instead looking for something different, something that belongs entirely to them that they won’t see somebody else ride down the street on. Often this pursuit necessitates waiting many months, often years for a frame built from scratch to the design standards of the builder, rather than the customer who commissioned it. What we hope to offer you is the ability to have a reasonably priced bike built with the features and fittings you select, in a colour you’ve picked, all delivered within a month of order to the shop you’ve ordered it from with a geometry carefully picked through our years of experience building custom bicycles.